With technology like MagicLeap's Dynamic Digitized Lightfield and the opportunity presented by autonomous vehicles AR advertising will be the new frontier of customer engagement. This technology would require a few key components:
1. Standardized format for content submission
2. Multiplatform distrobution
3. Inhouse creatives to onboard advertisers
4. Legal help re: "Displaying" advertisments on or over real property, and the owners rights to rev share.
Obviously the platform owners will want to own their own advertising channels but being someone who's already thought through much of the hard stuff would be a valuable assett.